New Normal Consulting | Creating indispensable relationships with enthusiasts
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NNC NEWS
  • New Normal Consulting (NNC) has been selected by Outdoor Industry Association (OIA) as one of its valued vendor partners. “This is great,” says Geoff O’Keeffe, partner at NNC. “We’ve been working with OIA as an organization since the days when they were named after a......

  • The New Normal Consulting founders all have their roots in specialty outdoor retail. “We view independent reps as being both integral to and an indicator of the health and well-being of outdoor specialty retail,” says New Normal Consulting’s Brad Werntz. Geoff O’Keeffe of New Normal......

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  • The New Normal Consulting founders all have their roots in specialty outdoor retail. We view the independent outdoor dealer as irreplaceable and essential to the health of our outdoor industry. They s...

  • The financial crisis of 2007 – 2009 had a profound effect on the economic health of specialty retail markets. Ongoing disruption to the retail sector continues today in the form of ongoing chang...

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