New Normal Consulting | Creating indispensable relationships with enthusiasts
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NNC NEWS
  • The New Normal Consulting founders all have their roots in specialty outdoor retail. “We view independent reps as being both integral to and an indicator of the health and well-being of outdoor specialty retail,” says New Normal Consulting’s Brad Werntz. Geoff O’Keeffe of New Normal......

  • New Normal Consulting released its new e-book for specialty retailers, Retail Math for Buyers. Founder and partner Geoff O’Keeffe debuted this new content during presentations for specialty retail buyers and owners at the 2016 Grassroots Summit on June 12 in Albuquerque. O’Keeffe will also present......

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  • The New Normal Consulting founders all have their roots in specialty outdoor retail. We view the independent outdoor dealer as irreplaceable and essential to the health of our outdoor industry. They s...

  • The financial crisis of 2007 – 2009 had a profound effect on the economic health of specialty retail markets. Ongoing disruption to the retail sector continues today in the form of ongoing chang...

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