New Normal Consulting | Confidential Market Research
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Confidential Market Research

Confidential Market Research

With change occurring exponentially and with a “New Normal” facing business leaders seemingly every month, intelligence from consumers, retailers, brands, press and marketers has become more essential than ever. What we knew or learned last year may no longer apply. What we failed to predict five years ago may now appear in our rear-view mirror as “yesterday’s news”.

This ever-mutable landscape requires constant scrutiny and analysis. Market research has never been more essential. Things have never changed this fast. And they are not about to slow down any time soon.

The New Normal Consulting team has over one hundred years’ experience in the specialty outdoor and related lifestyle markets, in every channel and every aspect of business operations. Moreover, the Team has access to trend reporting, market analyses and individuals within retail companies, branded manufacturers, the press and industry associations large and small with “eyes on” what is happening on the ground.

Our New Normal View is that no individual’s opinion or perspective, no single report or analysis, even if it is the Harvard Business Review, should ever be taken at full face value. True market intelligence comes from the aggregation of dozens or even hundreds of perspectives.

New Normal Consulting is experienced and adept at crafting research models, executing research projects, presenting results in a manner easily digested by executive management, and offering our own New Normal View.

New Normal Consulting will customize a market research project to your specific needs and deliver actionable data, results and analysis.

Please contact us at for more information.

New Normal Consulting

Our mission is to educate, inspire, motivate and guide passion-driven businesses to create indispensable and intimate relationships with core enthusiasts. We are dedicated to helping businesses of all shapes and sizes succeed. We have a singular passion for specialty business: Not as an MBA case study or as a passing curiosity.

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