New Normal Consulting | White Papers & More
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White Papers & More

White Papers & More

  • The financial crisis of 2007 – 2009 had a profound effect on the economic health of specialty retail markets. Ongoing disruption to the retail sector continues today in the form of ongoing changes to how goods are bought and sold. Specialty retail has not yet...

  • The New Normal Consulting founders all have their roots in specialty outdoor retail. We view the independent outdoor dealer as irreplaceable and essential to the health of our outdoor industry. They support better brands, product innovation, an enlightened approach to using open space and wilderness...

  • In the fall of 2015, New Normal Consulting queried 1200 of the top specialty outdoor retail stores in the United States about their point of sale systems. Specifically excluded from this list were corporately held large and medium format national and regional chains with ten or...