New Normal Consulting | sales advice
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sales advice Tag

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Human beings have a selective focus, and a cognitive bias towards limiting distraction. It’s why we can stand in Times Square and let ourselves be taken in by the light show, and the buskers who make the street a theater, but not consciously register the...

Throughout my years in the outdoor industry, whether in retail, brand management, e-commerce or editing product descriptions for advertisements, catalogs or websites, I have repeatedly seen myself and my colleagues twist ourselves into elaborate Gordian knots trying to explain technical features and their resulting benefits...

I went skiing last winter, and it was just too damn cold. My cheeks burned and I grew a snotsicle the size of a carrot. With boilerplate conditions, a grey sky, and high winds, it was really unpleasant. So I complained to the resort manager....

I stumbled across this wonderful term in my daily vocabulary posting, and thought, “Boy, do I ever relate to this!” Plus, it’s so much fun to say: “Bafflegab!” “Bafflegab!” Try it. You can’t help but smile.Bafflegab: Confusing or unintelligible jargon.   Beautiful! It even sounds like...

So you want to be an exceptional sales person? It really is not that hard. It just requires a bit of focus, passion and effort, oh, and following these few guidelines:Sell more. Seriously … selling IS your job. Leave your personal stuff at home. It doesn’t...