New Normal Consulting | sales advice
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sales advice Tag

“What do you mean, you don’t know what your average gross margin is?” Geoff, my partner here at New Normal Consulting, was incredulous.“I know what we spend on inventory, and I know what we earn as a gross dollar figure, and annually there’s about a...

Throughout my years in the outdoor industry, whether in retail, brand management, e-commerce or editing product descriptions for advertisements, catalogs or websites, I have repeatedly seen myself and my colleagues twist ourselves into elaborate Gordian knots trying to explain technical features and their resulting benefits...

I went skiing last winter, and it was just too damn cold. My cheeks burned and I grew a snotsicle the size of a carrot. With boilerplate conditions, a grey sky, and high winds, it was really unpleasant. So I complained to the resort manager....

I stumbled across this wonderful term in my daily vocabulary posting, and thought, “Boy, do I ever relate to this!” Plus, it’s so much fun to say: “Bafflegab!” “Bafflegab!” Try it. You can’t help but smile.Bafflegab: Confusing or unintelligible jargon.   Beautiful! It even sounds like...