New Normal Consulting | retail training
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retail training Tag

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Human beings have a selective focus, and a cognitive bias towards limiting distraction. It’s why we can stand in Times Square and let ourselves be taken in by the light show, and the buskers who make the street a theater, but not consciously register the...

Throughout my years in the outdoor industry, whether in retail, brand management, e-commerce or editing product descriptions for advertisements, catalogs or websites, I have repeatedly seen myself and my colleagues twist ourselves into elaborate Gordian knots trying to explain technical features and their resulting benefits...

The New Normal Consulting founders all have their roots in specialty outdoor retail. We view the independent outdoor dealer as irreplaceable and essential to the health of our outdoor industry. They support better brands, product innovation, an enlightened approach to using open space and wilderness...

New Normal Consulting is excited to announce our newly-formed strategic partnership with Robin Enright and her firm, Merchandising Matters. Robin is a seasoned expert in visual merchandising, brand storytelling and customer engagement, with a deep resume working with retailers and brands. Robin is also a...

I went skiing last winter, and it was just too damn cold. My cheeks burned and I grew a snotsicle the size of a carrot. With boilerplate conditions, a grey sky, and high winds, it was really unpleasant. So I complained to the resort manager....

So you want to be an exceptional sales person? It really is not that hard. It just requires a bit of focus, passion and effort, oh, and following these few guidelines:Sell more. Seriously … selling IS your job. Leave your personal stuff at home. It doesn’t...