New Normal Consulting | retail training
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retail training Tag

“What do you mean, you don’t know what your average gross margin is?” Geoff, my partner here at New Normal Consulting, was incredulous.“I know what we spend on inventory, and I know what we earn as a gross dollar figure, and annually there’s about a...

Throughout my years in the outdoor industry, whether in retail, brand management, e-commerce or editing product descriptions for advertisements, catalogs or websites, I have repeatedly seen myself and my colleagues twist ourselves into elaborate Gordian knots trying to explain technical features and their resulting benefits...

The New Normal Consulting founders all have their roots in specialty outdoor retail. We view the independent outdoor dealer as irreplaceable and essential to the health of our outdoor industry. They support better brands, product innovation, an enlightened approach to using open space and wilderness...

I went skiing last winter, and it was just too damn cold. My cheeks burned and I grew a snotsicle the size of a carrot. With boilerplate conditions, a grey sky, and high winds, it was really unpleasant. So I complained to the resort manager....