New Normal Consulting | Outdoor Industry Association
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Outdoor Industry Association Tag

New Normal Consulting (NNC) has been selected by Outdoor Industry Association (OIA) as one of its valued vendor partners. “This is great,” says Geoff O’Keeffe, partner at NNC. “We’ve been working with OIA as an organization since the days when they were named after a...

The outdoor industry in the United States is traditionally likened to a tribe with many who have long considered the national trade shows a must-attend annual or twice-annual tribal gathering and celebration. But tradition will be tested in 2018.Outdoor Retailer has, for a number of...

We returned from Outdoor Retailer Winter Market 2016 renewed and enthused, which is really saying something. Our feelings about the new, earlier show dates ranged from "cautiously optimistic" to "downright salty." It's safe to say that once everyone arrived we all entered the show-warp. We...