New Normal Consulting | consumer trends
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consumer trends Tag

For the past couple decades, an ongoing experiment in consumer behavior has been unfolding before my eyes. My wife and daughters - and for that matter my son, as well - are targeted consumers in several key demographics. Long ago, I learned to watch them...

Personally and professionally, 2015 has been a watershed year for me. I left the security of having worked for start-ups, retailers, e-commerce businesses and managing brands over the past, ahem, “few” years to join my good friends in building New Normal Consulting. While we are...

I went skiing last winter, and it was just too damn cold. My cheeks burned and I grew a snotsicle the size of a carrot. With boilerplate conditions, a grey sky, and high winds, it was really unpleasant. So I complained to the resort manager....

It’s 2015 and we now live in the world after Willy Wonka created Wonkavision.  Today, at any time of the day or night, people can reach into the glowing screen in front of them and grab whatever they want. Today, the distance between a consumer...