New Normal Consulting | consumer trends
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consumer trends Tag

For the past couple decades, an ongoing experiment in consumer behavior has been unfolding before my eyes. My wife and daughters - and for that matter my son, as well - are targeted consumers in several key demographics. Long ago, I learned to watch them...

Personally and professionally, 2015 has been a watershed year for me. I left the security of having worked for start-ups, retailers, e-commerce businesses and managing brands over the past, ahem, “few” years to join my good friends in building New Normal Consulting. While we are...

I went skiing last winter, and it was just too damn cold. My cheeks burned and I grew a snotsicle the size of a carrot. With boilerplate conditions, a grey sky, and high winds, it was really unpleasant. So I complained to the resort manager....