New Normal Consulting | business strategy
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business strategy Tag

The outdoor industry in the United States is traditionally likened to a tribe with many who have long considered the national trade shows a must-attend annual or twice-annual tribal gathering and celebration. But tradition will be tested in 2018.Outdoor Retailer has, for a number of...

William McDonough, the brilliant designer and future-thinker, often speaks about first design principles, and that if we look closely at current structures, organizations or processes, we can deconstruct them back to what appear to be their original design principles. Too often, what we can only...

I went skiing last winter, and it was just too damn cold. My cheeks burned and I grew a snotsicle the size of a carrot. With boilerplate conditions, a grey sky, and high winds, it was really unpleasant. So I complained to the resort manager....

A conversation with Sheldon Romer about the real equity in our businesses.Sheldon Romer is a Boulder, Colorado-based consultant and owner of SB Romer Inc., a consultancy focused on executive consulting and coaching. Sheldon was a founder of Rudi's Organic and its CEO for 24 years....