Our mission is to educate, inspire, motivate and guide passion-driven businesses to create indispensable and intimate relationships with core enthusiasts.
We are dedicated to helping businesses of all shapes and sizes succeed. We have a singular passion for specialty business: Not as an MBA case study or as a passing curiosity. Our team — Michael Hodgson, Brad Werntz, and Geoff O’Keeffe — has just over a century of collective experience working as leaders in the specialty outdoor trade.
We were looking for an honest assessment and a vision of a future different than today. The New Normal team delivered on both.
We are poised and ready to help you with every aspect of your business. Our Founding Partners and our affiliate partner network have a complete depth and breadth of business experience. Everything we do for you is customizable, targeted, and unique to ensure it fits your company’s needs and desired outcomes. Our goal is to get you up and running, with problems solved and new skills mastered, quickly and efficiently, so you are independent and thriving.
Passion-driven business is our focus and it is our mission to preserve and strengthen specialty as an ongoing, viable channel.
We leverage best-in-class tools and modern techniques to inspire, guide and advise with your business success, efficiency and profitability top of mind. Which is why so many specialty businesses turn to us for inspiration, guidance and support.
You want to stand out and tell a powerful story with your visual merchandising but sometimes aren’t certain you are attending to the right details or ...
The NNC Team shared our passion and vision, and provided clear action steps for both short and long-term growth.
Their expertise really came through and created a game changer for us.
The New Normal Consulting team provided So iLL with a mega, loving, hard core, very passionate slap in the face to wake us up and get our systems in order. They are turning us into a real business one step at a time.
Working with New Normal Consulting gave us valuable insights on how our brand is perceived by the outdoor industry. Their knowledgeable and experienced team quickly identified key items for our brand to focus on to increase our traction and our brand’s value in the industry.
We were looking for an honest assessment and a vision of a future different than today. New Normal Consulting delivered on both.
Our teleconference was succinct and clear – and was well reinforced by your written report, which captured all the pertinent details of our operation and desired future, and provided some really great directions. Your clear thinking and good inputs have been very helpful.
The experienced team at New Normal Consulting represents a powerful resource across multiple disciplines that provides large and small organizations relevant, proven experience. Their collective experience, success and skill sets can provide organizations a myriad of proven services from product, sourcing, supply chain, sales, marketing, outreach, trade and consumer engagement and overall organizational planning and strategic execution.
I have known these four gentlemen for over two decades. No only are the among the brightest people I have worked with, they are also the most ethical and thoughtful. Their ability to think about concepts and processes in a new way makes them uniquely qualified to bring value to any outdoor organization, from manufacturing to retail, from events to public relations and marketing.