New Normal Consulting | Services
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Services

Katie Schultz personal compass

What We Can Do For You

Our mission is to educate, inspire, motivate and guide passion-driven businesses to create indispensable and intimate relationships with core enthusiasts.

We are dedicated to helping businesses of all shapes and sizes succeed. We have a singular passion for specialty business: Not as an MBA case study or as a passing curiosity. Our team — Michael Hodgson, Brad Werntz, and Geoff O’Keeffe — has just over a century of collective experience working as leaders in the specialty outdoor trade.

We were looking for an honest assessment and a vision of a future different than today. The New Normal team delivered on both.

We are poised and ready to help you with every aspect of your business. Our Founding Partners and our affiliate partner network have a complete depth and breadth of business experience. Everything we do for you is customizable, targeted, and unique to ensure it fits your company’s needs and desired outcomes. Our goal is to get you up and running, with problems solved and new skills mastered, quickly and efficiently, so you are independent and thriving.

Passion-driven business is our focus and it is our mission to preserve and strengthen specialty as an ongoing, viable channel.

We leverage best-in-class tools and modern techniques to inspire, guide and advise with your business success, efficiency and profitability top of mind. Which is why so many specialty businesses turn to us for inspiration, guidance and support.

LEADERSHIP & ORGANIZATION
  • As executives, leaders and managers, we have all fallen short when it comes to staff development, attending to human culture within our organizations ...

  • If you find yourself in a position where your company is creating, building or transitioning a part or all of its businesses, it is likely you are in ...

  • When you and your partner started the business fifteen years ago, it was hard work to get things up a running and keep the boat afloat, but communicat...

  • The right coaching can help even the best speakers be more engaging and targeted. That’s why so many company executives turn to New Normal Consulting’...

  • “I wish I had someone I could run this idea by whom I trusted.” “My team is great, but I think we are ‘inside the bubble’ when it comes to getting cre...

BUSINESS TOOLS
  • The New Normal Brand Review is a very efficient and affordable service where our team conducts an interview with your brand leader(s), reviews your bu...

  • Every business that manufactures or sells products is challenged to balance supply with demand, in the simplest of terms. Importers and manufacturers ...

  • Too often, we at New Normal Consulting hear business leaders say they are more “action oriented”, and that they don’t have time for meetings, reports,...

  • As business managers and leaders, we are rarely short on big ideas, plans and initiatives. We’re very creative and we prefer being “out of the box”. W...

  • William McDonough, the brilliant designer and future-thinker, often speaks about first design principles, and that if we look closely at current struc...

  • Whether we manufacture at our own local facility, a U.S.-based third-party factory or outside the country and whether we distribute through our wareho...

MARKETING & PRODUCT
  • With change occurring exponentially and with a “New Normal” facing business leaders seemingly every month, intelligence from consumers, retailers, bra...

  • Are you opening a new store? Undergoing a remodel or refixture? There is nothing like chaos as a training tool! Projects like these are an opportunity...

  • You want to stand out and tell a powerful story with your visual merchandising but sometimes aren’t certain you are attending to the right details or ...

  • Perhaps no other fictional movie or television show has defined and/or predicted the real world more than Star Trek. Between doors that open automatic...

  • The planet is noisier than ever. Today’s consumer is assaulted by auditory and visual stimuli in an  unprecedented manner and retailers and brands are...

TESTIMONIALS