New Normal Consulting | Retail Math for Buyers
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Retail Math for Buyers

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The New Normal Consulting founders all have their roots in specialty outdoor retail. We view the independent outdoor dealer as irreplaceable and essential to the health of our outdoor industry. They support better brands, product innovation, an enlightened approach to using open space and wilderness and they maintain high quality service and engagement with our consumers. 

We believe the buying and merchandising functions within specialty retailers are literally the engine that powers the health and vitality of those businesses. 

Product purchase is where roughly half our overall spend goes. Done well, we thrive. When we are less effective we endanger our survival. Shouldn’t we be playing the best game possible?

The basic financial terms, tools, processes and analysis methods available to merchants are a “must have” for buyers. 

The ten chapters included in our Retail Math for Buyers white paper cover the critical concepts necessary for modern buyers to succeed and we are pleased to be able to provide it free.

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The New Normal Consulting founders all have their roots in specialty outdoor retail. We view the independent outdoor dealer as irreplaceable and essential to the health of our outdoor industry. They support better brands, product innovation, an enlightened approach to using open space and wilderness and they maintain high quality service and engagement with our consumers. 

We believe the buying and merchandising functions within specialty retailers are literally the engine that powers the health and vitality of those businesses. 

Product purchase is where roughly half our overall spend goes. Done well, we thrive. When we are less effective we endanger our survival. Shouldn’t we be playing the best game possible?

The basic financial terms, tools, processes and analysis methods available to merchants are a “must have” for buyers. 

The ten chapters included in our Retail Math for Buyers white paper cover the critical concepts necessary for modern buyers to succeed and we are pleased to be able to provide it free.

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Michael Hodgson
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Michael Hodgson

Michael Hodgson has worn many hats successfully over the last 30 years – store manager, retail general manager, content director for a dot-com startup, trade news organization co-founder and president, award-winning writer, business owner, guide service founder and director, non-profit board president, and speaking coach. He excels at working with individuals and teams to create new business entities or strategies that are profitable, meaningful, impactful and unique. He is a recognized influencer of the creative process and has a proven ability to build bridges between people and entities that become conduits of knowledge and collaboration — conduits that help to foster new business networks, new business development, inspire ideas, and lay the foundation for helping brands and people realize new ways of looking at challenges that before had appeared unsolvable. Michael lives with his wife, Therese Iknoian, in the Sierra Nevada foothills near Sacramento, California.
Michael Hodgson
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