New Normal Consulting | Meet Our Team
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Meet Our Team

As a company, it is our mission is to educate, inspire, motivate and guide passion-drive businesses, while promoting and supporting community service, environmental stewardship, and social responsibility through key partnerships. We are dedicated to helping businesses of all shapes and sizes succeed. We have a singular passion for specialty business: Not as an MBA case study or as a passing curiosity. We believe in: Leading from the front; Challenging the status quo; Respecting our heritage; Seeing change as opportunity; Focusing on ‘why not’ instead of why; Being solution biased, complaint averse; Building relationships not likes.

We are anything BUT normal ...

Brad Werntz – Founding Partner

Brad Werntz headshotFor over thirty years, Brad Werntz has been exclusively employed in the outdoor industry: As a guide and outfitter, a writer and speaker, as specialty retail staff and management, a marketer, and entrepreneur. For twenty-two years PEMBAserves – the sales agency that Brad founded – represented high-end brands to the outdoor industry’s most respected and influential retailers. Brad also founded Boulders Climbing Gym in Madison, Wisconsin and has been its managing member since 1996. Brad is an early-adopter and an innovator who has consistently asked and answered the question: “How is this going to end up?” To Brad, this question is as much about predicting an outcome as it is about influencing it. Brad is very active in the Outdoor Industry Association, and is currently on its Recreational Advisory Council. Brad has served on other environmental, and outdoor industry boards. Brad is the founder and board president of the Wisconsin Business Alliance. Brad lives on the bike path in downtown Madison, Wisconsin with his wife Vera, and their kids Emma, Misa, and John-Pio.


Robin Enright

Robin-Enright_Portraits_WebRobin Enright is in the business of creativity. She is the founder of Merchandising Matters, a visual merchandising agency where she endeavors to enhance an emotional connection between buyer and seller, and Permission to Leap where she guides organizations and individuals to enhanced creativity in business and life. She feels a bit of magic when observing others transition from “I can’t, I don’t know how,” to “I can and I will,” and she isn’t afraid to wave her wand a bit to encourage this transformation. Her client list includes Angler’s Covey, Sea to Summit, Buff, Inc., GSI Outdoors and Cascade Designs. Enright has worked as Travel Editor for Women’s Adventure Magazine, Merchandising Editor for SNEWS, and as a local columnist, op-ed contributor and feature writer for MetroWest Daily News in Framingham, Massachusetts.

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