New Normal Consulting | News
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The New Normal Consulting founders all have their roots in specialty outdoor retail. “We view independent reps as being both integral to and an indicator of the health and well-being of outdoor specialty retail,” says New Normal Consulting’s Brad Werntz.Geoff O’Keeffe of New Normal Consulting...

New Normal Consulting released its new e-book for specialty retailers, Retail Math for Buyers. Founder and partner Geoff O’Keeffe debuted this new content during presentations for specialty retail buyers and owners at the 2016 Grassroots Summit on June 12 in Albuquerque. O’Keeffe will also present...

New Normal Consulting is excited to announce our newly-formed strategic partnership with Robin Enright and her firm, Merchandising Matters. Robin is a seasoned expert in visual merchandising, brand storytelling and customer engagement, with a deep resume working with retailers and brands. Robin is also a...