New Normal Consulting | Trends
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Trends

Long after the economy crashed, things are still colliding. The financial crisis of 2007 ­ 2009 had a profound effect on the economic health of specialty retail markets. Most of this at first was due to the initial impact to the economy of the credit...

For the past couple decades, an ongoing experiment in consumer behavior has been unfolding before my eyes. My wife and daughters - and for that matter my son, as well - are targeted consumers in several key demographics. Long ago, I learned to watch them...

The outdoor industry in the United States is traditionally likened to a tribe with many who have long considered the national trade shows a must-attend annual or twice-annual tribal gathering and celebration. But tradition will be tested in 2018.Outdoor Retailer has, for a number of...

The unprecedented complexion of the United States presidential election has attracted the attention of most Americans, if not many others around the world. There is a collective feeling we are all waiting to exhale the morning of Wednesday, November 9th. The deep divisions within the...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Presidential campaigns are aptly referred to as “the silly season” and this year surely lives up to that moniker. Outlandish claims and unfounded accusations fly like fur in a dumpster catfight.This year, nearly all the candidates are making...

For many years now, we’ve talked about “omni-channel” sales as if it were a fixed thing, though its definition is dynamic and ever-evolving. During the time that we’ve been using the phrase “omni-channel,” the actual meaning has flipped on its head.Today, “omni-channel” has become...

We returned from Outdoor Retailer Winter Market 2016 renewed and enthused, which is really saying something. Our feelings about the new, earlier show dates ranged from "cautiously optimistic" to "downright salty." It's safe to say that once everyone arrived we all entered the show-warp. We...

Personally and professionally, 2015 has been a watershed year for me. I left the security of having worked for start-ups, retailers, e-commerce businesses and managing brands over the past, ahem, “few” years to join my good friends in building New Normal Consulting. While we are...

The New Normal Consulting team (NNC) has many years of retail experience, in both brick-and-mortar and e-commerce channels. We love retail. We all grew up in retail. We were at ground zero during the frenzied and heady days of online retail in the late nineties....

It’s 2015 and we now live in the world after Willy Wonka created Wonkavision.  Today, at any time of the day or night, people can reach into the glowing screen in front of them and grab whatever they want. Today, the distance between a consumer...