New Normal Consulting | Retail Toolbox
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Retail Toolbox

“What do you mean, you don’t know what your average gross margin is?” Geoff, my partner here at New Normal Consulting, was incredulous.“I know what we spend on inventory, and I know what we earn as a gross dollar figure, and annually there’s about a...

Throughout my years in the outdoor industry, whether in retail, brand management, e-commerce or editing product descriptions for advertisements, catalogs or websites, I have repeatedly seen myself and my colleagues twist ourselves into elaborate Gordian knots trying to explain technical features and their resulting benefits...