New Normal Consulting | Retail Toolbox
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Retail Toolbox

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Human beings have a selective focus, and a cognitive bias towards limiting distraction. It’s why we can stand in Times Square and let ourselves be taken in by the light show, and the buskers who make the street a theater, but not consciously register the...

Throughout my years in the outdoor industry, whether in retail, brand management, e-commerce or editing product descriptions for advertisements, catalogs or websites, I have repeatedly seen myself and my colleagues twist ourselves into elaborate Gordian knots trying to explain technical features and their resulting benefits...