New Normal Consulting | Blog
2
archive,category,category-blog,category-2,qode-quick-links-1.0,ajax_fade,page_not_loaded,,footer_responsive_adv,qode-content-sidebar-responsive,transparent_content,columns-4,qode-child-theme-ver-1.0.0,qode-theme-ver-12.1.1,qode-theme-bridge,wpb-js-composer js-comp-ver-5.4.4,vc_responsive

Blog

“What do you mean, you don’t know what your average gross margin is?” Geoff, my partner here at New Normal Consulting, was incredulous.“I know what we spend on inventory, and I know what we earn as a gross dollar figure, and annually there’s about a...

Long after the economy crashed, things are still colliding. The financial crisis of 2007 ­ 2009 had a profound effect on the economic health of specialty retail markets. Most of this at first was due to the initial impact to the economy of the credit...

For the past couple decades, an ongoing experiment in consumer behavior has been unfolding before my eyes. My wife and daughters - and for that matter my son, as well - are targeted consumers in several key demographics. Long ago, I learned to watch them...

The outdoor industry in the United States is traditionally likened to a tribe with many who have long considered the national trade shows a must-attend annual or twice-annual tribal gathering and celebration. But tradition will be tested in 2018.Outdoor Retailer has, for a number of...

Throughout my years in the outdoor industry, whether in retail, brand management, e-commerce or editing product descriptions for advertisements, catalogs or websites, I have repeatedly seen myself and my colleagues twist ourselves into elaborate Gordian knots trying to explain technical features and their resulting benefits...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Presidential campaigns are aptly referred to as “the silly season” and this year surely lives up to that moniker. Outlandish claims and unfounded accusations fly like fur in a dumpster catfight.This year, nearly all the candidates are making...