New Normal Consulting | New Normal Consulting
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Author: New Normal Consulting

The New Normal Consulting founders all have their roots in specialty outdoor retail. We view the independent outdoor dealer as irreplaceable and essential to the health of our outdoor industry. They support better brands, product innovation, an enlightened approach to using open space and wilderness...

The planet is noisier than ever. Today’s consumer is assaulted by auditory and visual stimuli in an  unprecedented manner and retailers and brands are particularly challenged when trying to be heard above the noise. Retailers and brands that want to be heard must utilize every...

Perhaps no other fictional movie or television show has defined and/or predicted the real world more than Star Trek. Between doors that open automatically, computers that you can talk to (and they talk back!), phasers, virtual reality, artificial intelligence, and now ripples in the space-time...

Whether we manufacture at our own local facility, a U.S.-based third-party factory or outside the country and whether we distribute through our warehouse or use third-party logistics (3PL) we are all involved deeply in supply chain challenges. We all face issues around demand planning, product...

William McDonough, the brilliant designer and future-thinker, often speaks about first design principles, and that if we look closely at current structures, organizations or processes, we can deconstruct them back to what appear to be their original design principles. Too often, what we can only...