New Normal Consulting | New Normal Consulting
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Author: New Normal Consulting

New Normal Consulting (NNC) has been selected by Outdoor Industry Association (OIA) as one of its valued vendor partners. “This is great,” says Geoff O’Keeffe, partner at NNC. “We’ve been working with OIA as an organization since the days when they were named after a...

The New Normal Consulting founders all have their roots in specialty outdoor retail. We view the independent outdoor dealer as irreplaceable and essential to the health of our outdoor industry. They support better brands, product innovation, an enlightened approach to using open space and wilderness...

The planet is noisier than ever. Today’s consumer is assaulted by auditory and visual stimuli in an  unprecedented manner and retailers and brands are particularly challenged when trying to be heard above the noise. Retailers and brands that want to be heard must utilize every...

Whether we manufacture at our own local facility, a U.S.-based third-party factory or outside the country and whether we distribute through our warehouse or use third-party logistics (3PL) we are all involved deeply in supply chain challenges. We all face issues around demand planning, product...

William McDonough, the brilliant designer and future-thinker, often speaks about first design principles, and that if we look closely at current structures, organizations or processes, we can deconstruct them back to what appear to be their original design principles. Too often, what we can only...

As business managers and leaders, we are rarely short on big ideas, plans and initiatives. We’re very creative and we prefer being “out of the box”. We have all heard (or even said ourselves), “I’m more of a 'Big Picture Person'.” We all want to...