New Normal Consulting | Geoff O’Keeffe
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Author: Geoff O'Keeffe

Throughout my years in the outdoor industry, whether in retail, brand management, e-commerce or editing product descriptions for advertisements, catalogs or websites, I have repeatedly seen myself and my colleagues twist ourselves into elaborate Gordian knots trying to explain technical features and their resulting benefits...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Presidential campaigns are aptly referred to as “the silly season” and this year surely lives up to that moniker. Outlandish claims and unfounded accusations fly like fur in a dumpster catfight.This year, nearly all the candidates are making...

Personally and professionally, 2015 has been a watershed year for me. I left the security of having worked for start-ups, retailers, e-commerce businesses and managing brands over the past, ahem, “few” years to join my good friends in building New Normal Consulting. While we are...

In our careers and in our companies, there is a crux moment that comes when we are recognized as a terrific individual contributor and are asked to begin to supervise or manage others, doing the same tasks. As executives, we would expect most of us have...

The New Normal Consulting team (NNC) has many years of retail experience, in both brick-and-mortar and e-commerce channels. We love retail. We all grew up in retail. We were at ground zero during the frenzied and heady days of online retail in the late nineties....

A conversation with Sheldon Romer about the real equity in our businesses.Sheldon Romer is a Boulder, Colorado-based consultant and owner of SB Romer Inc., a consultancy focused on executive consulting and coaching. Sheldon was a founder of Rudi's Organic and its CEO for 24 years....

I stumbled across this wonderful term in my daily vocabulary posting, and thought, “Boy, do I ever relate to this!” Plus, it’s so much fun to say: “Bafflegab!” “Bafflegab!” Try it. You can’t help but smile.Bafflegab: Confusing or unintelligible jargon.   Beautiful! It even sounds like...